How Agency Worthi Cultivates Creative That Resonates

Many people can recall the moment we first saw ourselves represented in an ad campaign or film. Nowadays, it’s more important than ever for brands to include DEI representation in their marketing that truly resonates with the intended audiences–and not in a one-off message. Myles Worthington, founder of the agency Worthi, is on a mission…

Discord: How to Send Silent Messages

Discord now allows users to send “silent” messages to other users. When a silent message is sent, the recipient won’t receive a push or desktop notification from the Discord application. However, they’ll still be able to see the “notification dot” that tells them they have a new message to read. Our guide will show you…

Typeface Aims To Bring Generative AI To The Enterprise

Typeface, an enterprise-focused generative AI company, launched on Monday. Generative AI is a buzzy topic right now. But large B2B and B2C companies are struggling to figure out how to

The post Typeface Aims To Bring Generative AI To The Enterprise appeared first on AdExchanger.

The Future Of Human Agency, Give Or Take 12 Years

The problem with the next media epoch — the one we are living through now — is that we may be giving up more than we planned or wanted to, namely our own agency.

TikTok: How to Share a Video in Another App

The TikTok mobile application allows users to share videos with other people outside of the TikTok app. For instance, users can send a TikTok video in a text message or email. Our guide will show you how to share a TikTok video outside of the TikTok app on mobile devices. Note: These screenshots were captured…

Pfizer Launches $1.5 B Global Agency Review That Includes Media, Creative And PR

The review is global and will be managed in house by CMO Drew Panaylotou, who joined the company last year from Alphabet’s Verily.