Month: February 2023

Over 200 publishers are now listed on the chart, with all AAM publishers to be added by summer.

After last year’s Super Bowl found Jason Sudekis morphing into other people and vice versa, TurboTax’s Super Bowl 57 spot doesn’t feature a big name, but rather a dancer who doesn’t have to do taxes. As the culmination of the “Come to TurboTax” campaign from Wieden+Kennedy, “Dancer” continues the messaging of “Don’t Do Your Taxes.”…

Fox is scoring big with Super Bowl 57. In an earnings call today, executive chair and CEO Lachlan Murdoch announced the company was taking in nearly $600 million in revenue from the upcoming Feb. 12 matchup between the Kansas City Chiefs and the Philadelphia Eagles. “The money came in late, so we had some nervous…

Helen Lafford joins from Initiative, where she led EMA pitches. Separately Nick Fox joins the group in a dual role in Washington D.C.

At a launch event in Paris Wednesday, Prabhakar Raghavan, a Google SVP responsible for Google Search, Assistant, Ads and more, said chatbot service Bard would enable users to interact with information
in “entirely new ways.”

As creators who don’t rely on commission checks, TikTok plastic surgeons are more concerned with performing celebrity facelifts than promoting facial cleaners. Viral surgeons like Richard Brown–whose account @therealtiktokdoc is approaching 8 million followers–favor educational content over sponsored posts. But Ian Wishingrad, co-founder and CMO of Three Wishes cereal, has persuaded this group of brand-hesitant…

Fox cited strong demand from local political ad buys on Fox TV stations, and Tubi’s growth that helped offset the absence of “Thursday Night Football,” which hurt its year-over-year national ad
comparisons.

ChatGPT is not as random as a human—for now.

This Super Bowl Sunday, Pepsi is betting big on its zero sugar product with two dedicated in-game spots starring comedic icons Ben Stiller and Steve Martin. But once football fans actually catch a glimpse of the brand’s latest work, they might find themselves asking, “Are these two acting in my best interests, or are they…

In recent years, the iconic design of McDonald’s food and the brand furniture has become a focus for its advertising around the world, so familiar to the general consumer. In this latest campaign from McDonald’s France, created by TBWAParis, the brand has released three posters featuring different building doors, which are also reminiscent of a…