Month: February 2023

Microsoft and Baidu on Tuesday provided more information on integrating AI in each company’s respective search engine, one day after Google announced changes to its search engine. The products will
open to millions of users in the coming weeks in limited preview on desktop, and soon expand to mobile. How will these changes affect publishers?

Skechers will run an ad during the fourth quarter featuring Snoop Dogg, who shows what he can do while wearing a pair of the brand’s hands-free slip-in sneakers. The 30-second “All Walks of Life” campaign, conceptualized by Snoop himself, features cameos from fellow brand ambassadors Howie Long and Tony Romo, as well as his close…

The deal spans more than 200 countries and regions, excluding China.

Publisher data platform Permutive is making its stores of first-party data available to the buy-side for the first time, via a partnership with Microsoft-owned ad-tech firm Xandr. The integration comes as publishers search for ways to continue to earn revenue amid cookie deprecation, and buyers are increasingly interested in buying against publishers’ first-party data. The…

Legal experts say a key law should already prevent brokers from collecting and selling data that’s weaponized against vulnerable people.

Supersmart algorithms won’t take all the jobs, But they are learning faster than ever, doing everything from medical diagnostics to serving up ads.

Hopefully you aren’t sick of news headlines about generative AI technology in the ad industry just yet. On Tuesday, mar tech entrepreneur Omar Tawakol announced the public launch of Rembrand,

The post This New Product Placement Startup Is Bridging The Gap Between Brands And Creators appeared first on AdExchanger.

Heineken, one of the world’s largest beer brands, just spent $7 million to tell consumers to lay off the booze. Instead of tagging along to promote its flagship product, Heineken is reaffirming its investment in the nonalcoholic movement by promoting its booze-free beer in front of more than 100 million TV viewers Sunday. The brand…

Green was never meant to wear go-go boots. Instead of an anxious man, Orange was supposed to be a funny woman. Blue had to be cool and confident, since 54% of more than 10 million fans voted to make it the new M&M’s color in 1995, edging out pink and purple. All of this is…