Retail Media Spending Rose In Q4 On Higher Volumes
Ad inventories increased as more retailers began selling advertising during the holiday season.
PopCorners’ Super Bowl Ad Reimagines Breaking Bad Where Walter White Cooks Corn Crisps
Well, Vince Gilligan faithful, it’s official: PopCorners are Breaking Bad canon (at least in the Super Bowl universe). Frito-Lay’s popped corn snack bought its way into the beloved AMC meth drama’s timeline by bringing in Gilligan and production company Interrogate to recreate the show’s origin story…but with snacks. Aaron Paul’s Jesse Pinkman cooks up a…
How to Watch Google’s AI Search Event Live
The company’s presentation will focus on new artificial intelligence-powered features in Search. You can stream it for free on YouTube.
Your Website Is Getting Less Traffic From Google Searches Than It Used to
As marketing tactics continue to evolve across search and social, marketers are always on the lookout for new ways to reach their audience and tap into new ones. The rise of the zero-click search, where users perform searches but don’t click on links that take them outside of the Google ecosystem, is one recent phenomenon…
Down, Set, Hike! How the NFL Markets to Football Fans Year Round
For many football fans, September is the start of the best time of the year. From tailgates to trash talking, there’s a special camaraderie among fans. The pinnacle moment is the Super Bowl, but what happens once the Big Game ends and the season is officially over? The NFL knows football fans live for the…
Ascential Announces Path To Control Mediaocean Rival Hudson MX, Long-Time Exec Named CEO
The news raises questions about the role of MediaLink founder and Hudson MX investor Michael Kassan, who was given control when founder JT Batson left to run the U.S. Soccer Federation late last year.
Reddit: How to Get a Free NFL Avatar
Ahead of Super Bowl LVII Feb. 12, Reddit released a series of free, limited-edition Super Bowl LVII Collectible Avatars for users to collect. Four avatars are available to choose from, but each user can only claim one. Our guide will show you how to get a collectible NFL avatar in the Reddit mobile application. Note:…
Roku Users Can Now Place DoorDash Food Orders Through Onscreen Ads
Wendy’s is bowing an exclusive $5-off offer via the platform, just in time for the Super Bowl. Grocery stores are also eligible to participate.
U.S. Rollout Is Ascential To Ad Net Zero, Er, I Mean Essential
The good news is that the ad industry has been developing an organizing principle to make itself carbon neutral. The bad news is it’s not exactly media neutral.