Month: February 2023

In this week’s episode of Yeah, That’s Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by Adweek senior tv reporter Mollie Cahillane and Adweek senior producer Al Mannarino. They discuss all things Apple TV+, its recent campaign with Timoth?e Chalamet and the company’s unorthodox advertising strategy. Scaling a…

Assume a consumer, watching TV, turns to Instagram during a commercial break and spots an interesting ad on their feed. In that moment, two advertisers paid to capture the consumer’s attention, but only one succeeded. “Turns out people are very good at ignoring advertising,” said Mike Follet, managing director at eye-tracking firm Lumen Research. “Just…

The (new) CW Network has its marketing leader. Nexstar, the network’s parent company, named former WarnerMedia executive Chris Spadaccini as The CW’s new head of marketing. He’s the latest executive hire since Nexstar closed its acquisition of the network in October. “It is very rare that any company gets to add someone of Chris Spadaccini’s…

In a developing struggle, episodes like this carry a risk of miscalculation and escalation.

Automaker Stellantis Group will run two 60-second Super Bowl ads this Sunday–one for Jeep and one for Ram–after sitting out last year’s Big Game. The Jeep spot will air in the 2-minute break during the second quarter, while the Ram commercial is slated for the beginning of the fourth. Stellantis previously appeared in the Big…

Google’s partnership with AI firm Anthropic as a preferred cloud provider includes a financial investment, very similar to Microsoft’s investment in OpenAI.

For one: What creative approaches to media execution is the agency taking?