Month: February 2023

The biggest football game of the year happens to coincide with one of the biggest fashion events of the season, New York Fashion Week. Did you really think Rakuten would let the moment pass without celebrating the serendipitous occasion with one of the most beloved influencers of the 20th century? As if! For its sophomore…

$7B went to Amazon Originals, live sports and licensed third-party video content, up from $5B in 2021.

Acclaimed filmmaker Ridley Scott is famous for sweeping Hollywood sagas, from Blade Runner to Gladiator to House of Gucci. His latest project is an epic on a smaller scale, shot entirely on a Samsung smartphone. Scott used Samsung’s new Galaxy S23 Ultra to make his short film, titled Behold, which runs just under four minutes….

I put it to the test. And for the cost of a $2.99 trial, a generative AI app rendered a large volume of high-quality images for my personal avatar, at low cost and with very low effort. Which one do
you like best?

In “Not Dead Yet,” Gina Rodriguez plays a single woman on the verge of 40 who writes obituaries for a southern California newspaper.

Less than a week before the Big Game, Fox Sports announced this morning that it has sold all of its in-game Super Bowl 57 inventory. That’s much closer to game day than the company had anticipated, due to an “atypical” series of events–including the “implosion” of one of last year’s biggest Super Bowl categories, said…

When DraftKings ran its first Super Bowl ads in 2021, roughly a dozen states allowed sports betting and only eight permitted online wagering. Its luck has changed somewhat since. That year, DraftKings largely promoted its daily fantasy sports game and a $55 million in-game prediction competition with two 15-second Super Bowl ads. Last year, it…

Stateside outpost The Guardian U.S. is on pace to grow its year-over-year advertising revenues by 40%, according to senior vice president of advertising Luis Romero, an uptick the 11-year-old outlet has notched during an otherwise uneven advertising market. That hike is partly thanks to an increase in its branded content deals and its courting of…

CTV and retail media, two of the fastest-growing ad channels, continue to converge. This is pushing companies to form unlikely partnerships.