Month: February 2023

That’s what a veteran source asked when we reported that OpenAP formed a “JIC” to create new ad currencies in advance of the 2024 upfront marketplace. “Good question,” I answered, adding, “And where
are the advertisers?”

Eighty-three percent of UK marketers say attention metrics are important in reducing digital ads’ environmental impact, and 58% believe attention metrics provide a better online experience for
consumers, a study by Teads in collaboration with Censuswide found.

Despite an economic crisis, political chaos, and the regime’s ban, TikTok influencers are still thriving in Afghanistan.

A search bot you converse with could make finding answers easier—if it doesn’t tell fibs. Microsoft, Google, Baidu, and others are working on it.

S4 Capital’s Sir Martin Sorrell is speaking at AdExchanger’s Industry Preview in New York on February 7. Click here to register. When the economy is good, advertisers spend on branding. But

The post Sir Martin Sorrell: Performance Is A Lifeline For The Modern-Day Digital Ad Industry appeared first on AdExchanger.

John Landgraf, a.k.a. the exec who coined the phrase “Peak TV,” has been at the helm of FX for nearly 20 years. However, he’s recently seen more change in the TV industry than ever before. “It’s so unpredictable and bumpy right now,” the chairman of FX content and FX productions told Adweek. “Every day, I…

Former Wendy’s global chief marketer Brandon Rhoten joined GroundTruth as its CMO in September. Why move to a location data vendor from the buy side? Rhoten explains.

The post Why The Former Global CMO Of Wendy’s Jumped To A Location Data Vendor appeared first on AdExchanger.

AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately. And industry players are increasingly using AI in their day-to-day

The post How Ad Industry Experts Are Putting AI To Work appeared first on AdExchanger.

When agencies pursue proprietary solutions, they ultimately abandon them for a superior market-based one. So, agencies should focus on producing effective campaigns and leave the tech to the technologists.

The post Proprietary Agency Tech Isn’t All It’s Cracked Up To Be appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Heads In The Clouds Amazon Advertising and AWS are bolstering one another in pursuit of marketing budgets, Digiday

The post The Cloud And Clean Room Double Whammy; Spending Money To Make Money appeared first on AdExchanger.