EIBWC Podcast: The War of the Social Media Platforms

We’re kicking off Season 2 of Everything Is Better With Creators with Kaya Yurieff, creator economy reporter at The Information. With over 100,000 followers reading her creator economy newsletter, Yurieff is the go-to expert for all things related to business strategies and the creator economy ecosystem. In this episode, Yurieff and Whalar’s chief growth officer…

Stagwell Revenue Hits Record $2.7 Billion in 2022 Amid International Growth Spree

Stagwell Inc. continued its growth spree last year despite global economic headwinds, with total revenue up 21% compared to 2021. It’s racked up six consecutive quarters of double-digit growth, according to financial results released today. The holding company’s full-year 2022 revenue reached a record $2.7 billion. Meanwhile, its fourth quarter revenue grew 16% from the…

8 Lessons From Season 1 of Touch of Truth With Jackie Cooper

The first season of Touch of Truth With Jackie Cooper is officially wrapped, so we’re sharing the top 8 truths revealed over the course of the show. Cooper is the global chief brand officer at Edelman and has spent her storied career in communications and marketing living under a single philosophy: Meet everyone once. The…

The Red Flags to Watch for When Buying a Fast-Growing Agency 

There are some marcom agencies where growth in their early years is nothing short of spectacular. Often–though certainly not exclusively–they’ll be in emerging, ultrafast-growth disciplines. This was once the case for “social” or even “digital” back in the day; now, it’s more likely to apply to areas such as influencer or the metaverse. For buyers…

The Big Story: Generative AI Did Not Create This Podcast

Agencies get paid to spend time creating and planning things. So what happens when generative AI tech creates and plans things for them?

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