The study from Europe’s DMEXCO finds just one-in-ten marketing execs have any concrete plans for applying AI.
Wavemaker and Publicis Media Win Adobe’s $500 Million Global Media Review
Adobe’s media review concluded this week with its decision to split its approximately $500 million global b-to-c media business between WPP and Publicis Media. The holding companies will co-operate a new global center of excellence to service the account. GroupM agency Wavemaker not only retained Adobe’s Americas business spanning the U.S., Latin America and Canada,…
Fanatics Collectibles Brings On Red Bull’s Ken Turner as First-Ever CMO
Hobbyist brand Fanatics Collectibles, which designs, manufactures and distributes trading cards, has hired Red Bull’s evp and chief marketing officer Ken Turner to lead its brand strategy and marketing. Fanatics Collectibles, which acquired trading card brand Topps last year, creates cards for sports properties including MLB, the NBA, and the players associations of MLB, the…
TikTok Sets 1-Hour Daily Limit For Teens
Teens can opt out of the default, but the move is still more aggressive than other apps’ mostly opt-out controls.
Stagwell Reports 14% Growth For 2022
Like most of the other holding companies, growth dipped a bit in the fourth quarter versus the first three quarters of 2022.
Marketers Prove Skeptical of Advertising In Chat-Based Search Engines
As Microsoft and Google race to integrate the next wave of language artificial intelligence into their respective search engines, the push has left agencies with questions about what these new conversational platforms will mean for how ads are served. So-called large language model AI systems like ChatGPT could offer users a more interactive way to…
Is It Time For U.S. OOH Media To MOVE On? Ask An Aussie
Australia’s Measurement of Outdoor Visibility and Exposure has a new “X factor.” Maybe it’s time to bring it up from Down Under?
As Axel Springer Expands, Its US Identity Remains a Question
The German media company Axel Springer SE announced plans in February to shift its commercial focus toward the U.S. and its lucrative advertising market. But it will need to more clearly define its identity and the value of its portfolio of publishers in order to realize its goals, according to interviews with media buyers and…
Fifty-Eight Percent Of Enterprise Marketers Plan To Use AI For SEO, Study Finds
Among enterprise marketers, some 58% plan to use AI for SEO and content creation this year, while 10% will use it to drive content generation, a BrightEdge survey on SEOs and the future of search
finds.
finds.
Nivea’s Parent Company Uses AI To Understand The DNA Of Its Top-Performing Creative
German skin care company Beiersdorf, whose brands include Nivea and Eucerin, wanted to know why certain creative assets performed better than others. By partnering with Automated Creative, which uses AI
The post Nivea’s Parent Company Uses AI To Understand The DNA Of Its Top-Performing Creative appeared first on AdExchanger.