Private-sector readings show job postings receding more than government reports of job openings.
10-Year Treasury Yield Tops 4% for First Time Since November
U.S. government bond prices have been hit by inflation and fears of persistent high rates.
Chloe Fineman Plays a Vodka Seltzer Sommelier in Nütrl’s First National Campaign
Saturday Night Live cast member Chloe Fineman is known for her impressions of celebrities such as Britney Spears and Jennifer Coolidge. Now she’s taking on the role of G?nter, a “vodka seltzer sommelier,” serving as the face of the first national campaign for Anheuser-Busch’s N?trl. The yearlong “N?trl. The One With the Umlaut” campaign from…
5 Reasons Why Wonderful Pistachios Is Reviving Its Classic ‘Get Crackin’ Campaign
Stars of the original “Get Crackin'” campaign for Wonderful Pistachios ran the gamut from D-listers like Snooki and the Winklevoss twins to early internet sensation Keyboard Cat, tragicomic character Mr. Bill and cannapreneur Snoop Dogg, all showing off the personality-defining ways they enjoyed their salty tree nuts. The catchy tagline appeared in two Super Bowls–via…
Eli Lilly to Cut Prices of Insulin Drugs by 70%
Facing pressure to curb diabetes-treatment costs, the company will cut the list prices for its most commonly prescribed insulin and take other steps to make it easier for patients to afford the drugs.
Grannies Go Wild in Campaign for Liquid Death’s First Iced Tea
In a new campaign from Liquid Death, geriatric women act like the stereotypical agro-bros who often star in energy drink ads: They rock out in a heavy metal band, do donuts in a car and grind down handrails on skateboards. And that’s just the tame stuff. When they get really saucy, they fistfight in an…
How Many People Does Elon Musk Need to Run Twitter? Silicon Valley Wants to Know.
Users complain about glitches and employees say they are stretched thin, but the site largely keeps running.
How the NIH Pushes DEI on Scientists
The institutes are spending $241 million to push ideological litmus tests for faculty hiring.
WPP Adds a CMO as Robert Wheeler Is Named GroupM Marketing Chief
WPP’s media group GroupM has named Robert Wheeler as its chief marketing officer for North America. Wheeler, who served as group vp and corporate communications lead at WarnerMedia, has joined the executive leadership team reporting to North America CEO Kirk McDonald. He will be responsible for shaping and developing GroupM’s internal and external narrative along…
Ads Driving Higher Attention Can Cut Carbon Emissions by 63%
As it turns out, serving digital ads to real human eyeballs is good not just for advertisers but also the planet. A report from attention-based ad-tech platform Playground xyz used emissions data from Scope3 to show that serving ads that drive higher attention metrics cuts carbon emissions. “We wanted to merge these two worlds: One…