Month: March 2023

In its Q4 earnings report Tuesday, PubMatic highlighted how SSP consolidation is an opportunity for the company to pursue its goal of capturing a fifth of the SSP market.

The post As SSPs Shut Down, PubMatic Details Plans To Grow Market Share appeared first on AdExchanger.

The rental-car company is heading to the legendry Le Mans 24 Hours, with the retired NFL GOAT as a sponsor.

Many people talk about the weather, but few ever express fear over the prospect of rain.

Artificial intelligence may streamline a form of business communication that’s already super fake.

After Auburn freshman Kharyssa Richardson suffered a head injury in November 2022 at the Las Vegas Invitational, she lay on the hardwood floor for 45 minutes waiting for the paramedics to arrive. For brands with media investments in the NCAA, this was a major wake-up call to the inequities in college basketball and a sign…

The Cond? Nast title Glamour launched a digital storefront on Wednesday called The Glamour 100, a shoppable grid featuring 100 curated products from women-owned brands, as part of its efforts to build commerce and advertising revenue. The landing page is part of a larger franchise, called ByWomen, which also includes a permanent database of women-owned…

Integrating Showtime into Paramount+ will drive revenue growth, as well as enable cost savings, says CFO Naveen Chopra.

Meta is creating a new product group entirely focused on building “creative and expressive” generative AI tools to be used inside its products.

The country has discovered enough lithium to electrify every vehicle on its roads, but the massive deposit has tensions running high.