Marketers Should Care About De-influencing, the TikTok Trend that Won’t Quit

Influencer marketing is maturing. Creators are leaving #TikTokMadeMeBuyIt back in 2022, declaring 2023 the era of #De-influencing instead. As “eat the rich” storylines permeate culture (see: The White Lotus, The Glass Onion, The Menu and your Twitter timeline), Gen Z is mounting its own push against capitalism on TikTok. In the simplest of terms, “De-influencing”…

The ‘Death of the Undifferentiated SSP’ Isn’t Hitting All Ad Tech

Amid choppy economic waters for the advertising industry, supply-side platforms have been particularly challenged of late, with Yahoo shuttering its SSP and laying off more than 1600 employees, SSP EMX filing for bankruptcy and layoffs at several firms. Magnite and PubMatic, two of the largest independent SSPs and among the few that are publicly traded,…

FTX Co-Founder Nishad Singh Pleads Guilty to Fraud Charges

FTX’s co-founder and former director of engineering agreed to cooperate against his former boss, Sam Bankman-Fried, making him the third person in the FTX founder’s orbit to do so.