Month: March 2023

Augmented reality technology company Zero10 is working with Tommy Hilfiger to bring its AR clothing “try-on” experience to three brick-and-mortar Tommy Hilfiger stores throughout Europe. Zero10’s AR Mirror technology lets shoppers virtually try on clothing in retail stores using an in-store kiosk. The technology utilizes 3D body tracking, multiclass segmentation, and cloth simulation to allow…

Microsoft’s Xbox gaming console has been a dominant presence in the homes of players who enjoy competitive franchises like Halo and Call of Duty. The team behind the Xbox doesn’t want to just entertain, however. They also help train and educate those seeking careers in the gaming industry through developer programs. Unbothered and Thriving With…

Stock of Digital World Acquisition Company was up 5% in mid-day Friday trading after the news of former President Donald Trump’s indictment. Digital World’s stock dropped 80% in value over the past
12 months, and 12% year-to-date.

Nobody likes being called a fool, but plenty of people like a good April Fools’ Day joke. It’s the one day a year when pranks are not only welcome, but expected from brands, businesses and agencies alike. Since it lands on a Saturday this year, Adweek is highlighting some of the better fools from agencies…

In the past week or so, many Google advertiser accounts have been suspended for the first time, and erroneous suspensions and other account issues have increased at an alarming rate,

The post With Dread, Advertisers Report A Wave Of Mistaken Google Account Suspensions And AI Miscues appeared first on AdExchanger.

For underground MCs of the past and present, innovative promotional tactics can make a huge difference in building a following. Sometimes that even means using deserted locations or mundane objects to get the music into people’s hands. Budweiser drew inspiration from the underground scene’s history of subversive promotional tactics by releasing a series of “playable”…

Shell described Volta’s ad business as an “early mover advantage” with prime spots in “high-value, high-traffic” markets.

Although NCAA’s Men’s Basketball TV viewing took a hit in Nielsen-measured viewership headed into the Final Four this weekend, national TV advertisers have earned benefits from strong engagement data,
according to EDO Ad EnGage, which scored results 53% higher vs. average prime-time results.