Month: March 2023

The acquisition will enhance Publicis Sapient’s global offerings, making Latin America the agency’s third major global delivery center.

Previously Potashnick was Chief Operating Officer at MediaCom and following the merger between Essence and MediaCom in January, he took on the role of Chief Revenue Officer for the merged agency.

“We are sending Silicon Valley a clear message that their success cannot come at the expense of Arkansas’s youth,” Arkansas Attorney General Tim Griffin stated.

Meta is rolling out the safety controls in English- and Spanish-speaking markets, in addition to AI-powered third-party verification through brand-suitability marketing firm Zefr, which reports
independently to brands how well the filters performed.

GPT-4 “is biased, deceptive, and a risk to privacy and public safety,” the Center for AI and Digital Policy says in a new FTC complaint. Musk and other technology execs calling for a pause on AI,
including Apple co-founder Steve Wozniak and Pinterest co-founder Pinterest co-founder Evan Sharp, also pointed to the potential impact on employment.

Fox has partnered with Givsly, a purpose-led ad and marketing company, using its Good Advertising technology to make a social impact.

ATT’s impact has been especially hard on game app developers, with the average cost per install on iOS up 88% from Q1 2021, the last quarter before the rollout of

The post UA For Game Developers Is An Entirely Different Animal In The Post-ATT Era appeared first on AdExchanger.

There are three fundamental questions that every marketer should ask when crafting a campaign: Is it relevant? Is it wonderful? And is it unexpected? In this episode of Everything Is Better With Creators, Matt Kerbel, director of strategic brand planning at Turo, shares his insights on how to answer those questions and create campaigns that…

The beloved online athenaeum just lost a big court case. Librarians fear it’ll make ebooks less accessible. So why are some writers cheering?

Without the resources to invest in costly measurement tools, small agencies must be thoughtful, discerning, and work with the right partners.