What MLB Marketing Can Learn From Fellow Sports Leagues

“If you build it, they will come.” That may have worked for Kevin Costner, but Major League Baseball (MLB) can no longer afford to follow the “Field of Dreams” theory. Baseball has been a cornerstone of American culture since the 1800s, but it appears America’s pastime has lost its mojo. As the new season begins,…

Dentsu Creative and Global Chief Creative Officer Fred Levron Agree to Part Ways

Less than a year ago, Dentsu revealed the final phase of its massive companywide reorganization, slimming down its creative capabilities to just one brand–Dentsu Creative. Behind the reorg stood two key leaders, CEO Wendy Clark and global chief creative officer Fred Levron. Both leaders have now departed the holding company. Clark announced she was leaving…

Seattle Mariners Marketers Are Pitching a Rare Doubleheader of Iconic Events

For much of the last 20 years, marketing the Seattle Mariners has been less about promoting big events at the team’s T-Mobile Park and more about reminding fans that it exists and baseball is played there. Prior to 2022, the former Safeco Field last hosted All-Star and playoff games in 2001. It was so long…