When it comes to consent and the fight against sexual and gender-based violence, the phrase “no means no” has long been proclaimed. To evolve that statement, a campaign from France from two organizations, which includes the support of Tinder, has produced a ‘bible’ to help men better understand women, which enforces the statement that “If…
How Generative AI Is Already Changing How Creatives Do Their Jobs
In need of a social teaser video to gin up excitement for a Super Bowl ad, Max Eastman, creative director at Mekanism, tapped into some of the hype around ChatGPT with an AI-generated script for an Alaska Airlines commercial. While the somewhat prosaic result left much to be desired, it did show the use of…
Sharethrough Partners With Adelaide To Sell Media Based On Attention
The SSP Sharethrough partnered with attention metrics provider Adelaide to curate ad inventory packages based on attention.
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Nissan Returns To March Madness With TikTok
The TikTok Now activation is designed to build fan engagement throughout the tournament.
Why the Floppy Disk Just Won’t Die
A surprising number of industries, from embroidery to aviation, still use floppy disks. But the supply is finally running out.
ChatGPT’s API Is Here. Let the AI Gold Rush Begin
Businesses can now get paid for services built on the large language model, meaning chatbots are going to start appearing everywhere.
Clue’s Immersive Murder Mystery Solves the Question: How Do You Keep a 70-Year-Old Brand Alive?
It was a memorial to remember: The food and drinks were to die for. The orchestra slayed with their covers of classic pop hits. Miss Scarlett was dressed to kill in a blood red Halston frock. And the guests were drop-dead gorgeous and eager to get on the case of who murdered Boddy Black. The…
Marketers on the Move: Tracking Europe’s Marketers Taking New Roles
Marketers on the Move is an ongoing monitor of the new roles being taken on by marketers as they advance their careers around Europe. We look at who is going where and to do what for which brand, as we keep you up to date with the latest hirings across the region. Check back each…
Why Prime Video Created a Symphony Where Soccer Coaches Are the Conductors
Soccer is often called “the beautiful game.” It could also be compared to a symphony if the coach were an orchestra conductor guiding his “artists” – the players. Prime Video brought that metaphor to life to hype French soccer league Ligue 1 Uber Eats. As the official broadcaster of the league, Prime Video enlisted French…
Is Notice And Choice Viable Anymore (If It Ever Was)?
I’ve heard people say that there’s a Simpsons reference for every occasion. I posit that the same could be said of “South Park.” There’s an episode from 2011 that perfectly
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