Month: April 2023

Cybersecurity research group Citizen Lab analyzed eight popular search platforms in China for censorship rules controlling content, which may be doing more harm than good outside the country.

Add Allen Media Group to the list of networks certifying VideoAmp as a new trading currency for the 2023-24 upfront ad marketplace. The company said Tuesday it would begin accepting ad buys for The
Weather Channel based on VideoAmp’s audience estimates.

TV news anchors may have a lot to answer for — whether in front of the camera or not.

TikTok may have a reputation of shortening consumer attention spans, but the platform’s streaming advertisers are now encouraging users to pause their feed scrolling to engage in longer-form story lines. Attracting attentive audiences Samba TV found that TikTok is a strong driver of tune-ins–97% of TikTok campaigns resulted in viewership with an average tune-in lift…

Increasingly, marketers are investing in artificial intelligence for content generation and customizing user journeys. Despite this excitement, AI awareness among the general population remains relatively low, several studies find. Research from Gartner in March, on why people’s opinions of ChatGPT impact brands, found that more than half (53%) of the 320 respondents have not yet…

Performer, futurist, gender bender, cultural observer and pop artist are just some of the labels that can be attached to Bowie — who was all of them and more.

Artificial intelligence can be a font of inspiration. Here’s how to use OpenAI’s AI chatbot the next time you’re spitballing ideas.

WPP is the third holding company to meet or exceed growth expectations so far this quarter following earlier reports by Omnicom and Publicis Group. Interpublic reports Q1 results later today.

Well, this is a “Mobile Insider” column, isn’t it? But the real surprise isn’t that it’s mobile devices, but the reason why consumers have made the shift.