ARF Audience X Science Day One: ‘Frequency Is Crabgrass/

This year’s ARF Erwin Ephron Demystification Awards recipient Artie Bulgrin recalled “our” mentor’s fundamental reminders “frequency is crabgrass” and “reach trumps frequency.”

Paper Magazine Lays Off Staff, Citing Economic Headwinds

The staff of Paper Magazine, the music and cultural publisher made famous by the 2014 “Break the Internet” photo shoot with Kim Kardashian, was laid off Wednesday, according to sources familiar with the situation. It’s the latest in a grim series of layoffs across the media industry. The publisher did not respond to a request…

Balenciaga Uses AR to Raise Awareness of Regenerative Agriculture

Luxury fashion brand Balenciaga aims to raise awareness about regenerative agriculture through its Regenerative Agriculture Experience, which lets smartphone users farm crops in augmented reality. The experience is available for free by visiting the Balenciaga website on an iOS or Android device. There, visitors can choose one of two playable characters and place a virtual…