California Defends Kids’ Online Safety Law

California Attorney General Rob Bonta says the state’s new Age-Appropriate Design Code “serves compelling interests in protecting children from intrusive, privacy-violating practices all too common on
the internet today.”

Paramount’s Fahey Rush: We’re Halfway Through Our Upfront – Dinners, That Is

How do you NOT get to Carnegie Hall, if you’re Paramount’s upfront pitch team? You practice dining, dining, dining!

Tennessee Lawmakers Pass Privacy Bill Viewed As Weak

Lawmakers in Tennessee have passed a privacy bill that doesn’t appear to give consumers the right to reject common forms of online behavioral advertising.

VAB Uncovers The ‘Truth’ About CTV Ad Fraud (Hint: ‘TV Off’ Isn’t Fraud)

Will ad buyers be tickled to hear that CTV ad fraud’s $144 million in annual losses pale in comparison to fraud in other digital environments?

Popeyes Is Exporting the Chicken Sandwich War to France

An international campaign to promote the fried chicken restaurant chain Popeyes opening in France plays with its brand name using photography. Founded in 1972, Popeyes’ Louisiana-style chicken is now available at more than 3,000 restaurants in over 40 countries. The chain is serving its Fried Chicken Sandwich, which set off a fast food turf war…

Doing Anything for Love: Retail Ad Shows What Pet Owners Endure

Of late, there has been an influx of pet-related campaigns that focus on the bond between owner and animal in humorous and effective ways. Sheba has just released a campaign that highlights the pains allergic owners go through when taking care of their pets. Another premium pet food brand, Edgard & Cooper, outlines the need…

The Sad Fake Animals in This Campaign Aim to Shake Up the Pet Food Category

Edgard & Cooper co-founders Louis Chalabi and Koen Bostoen got the idea to found their premium pet food brand based on experiences with their own dogs Edgard, who suffered from bad food allergies, and Cooper, a picky eater. The solution-kibble made without the highly processed meat found in most traditional pet food-worked well for their…