Month: April 2023

When BuzzFeed Inc. chief executive Jonah Peretti announced the abrupt closure of BuzzFeed News last Thursday, he also ushered in a new chapter for its sister brand, HuffPost, which will now serve as the flagship news operation for the company. The strategy draws on a number of efficiencies, including uniting news resources under one operation,…

Barrie Gruner adds brand marketing to her oversight of content marketing.

The AI-powered chat interface transformed the second-place search engine into a trendsetter. Now the company is integrating ads and working on accuracy.

We spoke with a futurist to understand the difference between predicting what’s coming down the pike and instead being ready for it emotionally.

The Securities and Exchange Commission has taken a hard line on digital assets. One of its own commissioners says it’s going too far.

One reason: It has something to do with being unable to remove My AI from your inbox.

Reddit has hired former Meta exec Jim Squires in a newly created role of evp of business marketing and growth, the latest move in the platform’s charm offensive toward the marketing community, Adweek can exclusively report. With the appointment of Squires, Reddit will be uniting the product marketing team, responsible for listening to marketer needs…

Both the buy side and sell side have been preparing to target and measure ads in a post-cookie world. But it turns out they’re still only somewhat ready for the death of the cookie.

Agencies are increasingly partnering with social and retail platforms in order to gain an edge in reaching consumers and get direct access to data.

Amazon Publisher Services will increase TAM buyer fees to 2.5% on May 1.