Lingering economic worries that haven’t quite disappeared aren’t having a huge effect on the appetite for mergers and acquisitions in the digital marketing space.
Future of TV Briefing: Overheard during the Future of TV Week Town Hall
This week’s Future of TV Briefing recaps the top topics discussed among brand and agency executives during Tuesday’s Future of TV Week Town Hall.
How a Twitch streamer’s NFL Draft event shows brands’ interest in fans at the crossroads of gaming and sports
Esfand’s NFL Draft show — and brands’ interest in sponsoring it — provide the latest example of the mounting convergence between sports and gaming fandom. The NFL has certainly taken note of this shift, too.
FCB New York Wins at the Clio Awards for AI-Powered Michelob Ultra McEnroe Campaign
A tennis star playing against former versions of himself won multiple honors at this year’s Clio Awards, including two Grand Clios. “McEnroe vs. McEnroe,” by FCB New York for Michelob Ultra, won Grand Clio Awards for Branded Entertainment & Content, as well as Creative Use of Data. The campaign pitted the real John McEnroe against…
U.S. and Philippines Hold Largest-Ever Joint Military Drills to Counter China | WSJ
Why More Older Americans Never Want to Retire | Your Money Briefing | WSJ
China’s Metaverse Is All About Work
The government wants the metaverse to be less about having fun and shopping and more about health care and industry.
Biden Is Desperately Seeking Trump
Will the GOP again give Democrats the nominee they covet?
Biden’s Early Announcement Isn’t a Sign of Confidence
If he were sure of his prospects, he’d hold off while Donald Trump and Ron DeSantis are fighting.
The Speed of Culture Podcast: Adapting to Culture to Drive Brand Success
The world’s most prominent companies, including Disney, Coca Cola and Adidas have often been able to maintain their positions by driving consumer cultures through exceptional innovation and branding. However, behind every successful company lies a team of marketing experts that focus on creating positive change and achieving measurable results. At the helm of such teams,…