Signet Jewelers Awards Its $250 Million Media Business to Publicis Media
Signet Jewelers awarded its U.S. media business to Publicis Media following a brand-led review that kicked off in January. As a result of this outcome, the brand will end its relationship with EssenceMediacom, the largest of WPP’s GroupM agencies. While Spark Foundry led the review on behalf of Publicis Media, it presented Signet marketing leaders…
Augmented Reality Makes Shoppers More Confident About Purchases
Augmented reality features can improve a consumer’s shopping journey, according to research from Media Trials (part of IPG Mediabrands), Magna and Snap Inc. A survey of 8,000 respondents across the U.S., U.K., Germany and Saudi Arabia found 69% of respondents would feel more confident about their purchases if they were able to virtually experience a…
Barbie’s Marketing Leader Lifts the Curtain on Its First Down Syndrome Doll
In another sign that disability representation is entering the mainstream, Barbie has released its first doll representing a person with Down syndrome. Designed in partnership with the National Down Syndrome Society (NDSS), the new Barbie is the latest edition to the Mattel brand’s Fashionistas line, which features a range of diverse dolls. This year’s collection…
Video Games Are More Than a Hobby. But Do You Speak Gamer?
Many of us might think playing video games is a fun hobby and there’s not much else to it. But many of us couldn’t be more wrong. Millions of people are tuning in to platforms like Twitch and YouTube to watch people play games and give commentary. These creators are partnering with major brands and…
Brave Commerce Podcast: Exploring Gen Z’s Influence on Branding and Media
In this episode of Brave Commerce, Sara Wilson and Michelle Goad, the minds behind The Brand Yearbook, explore the intriguing world of Gen Z and their influence on branding and media. The Brand Yearbook story begins when Goad, who was then general manager of Gen Z innovation at Nike, was working on the launch of…
The Internet That Tucker Carlson Built
The former Fox News host didn’t just fuel far-right politics in the US. His rants have fed conspiracy theorists and extremists all over the world.
The GOP Is Out of Step on Abortion
More-restrictive bans might play well in the primaries but are a loser in November.
Travis Barker Joins Liquid Death for a Cleansing Collab Based on ‘Enema of the State’
Liquid Death has made a habit of pairing its celebrity endorsers with outrageous products, a la Martha Stewart and a Halloween candle modeled after a severed human hand, followed this spring by the NBA’s Jalen Green and a basketball crafted to look like a disembodied head. Those limited-edition goods–which were real–may end up seeming tame…