Citroën Turns to AI-Generated Art to Promote Its French Connection
Stellantis-owned car brand Citro?n was founded in March 1919 following Andr? Citro?n’s experience of manufacturing armaments for the French army during World War I. The first car was announced just months after the end of the war and exhibited in Paris. More than 100 years since that day, the company has gone on to become…
Why Nielsen Isn’t Joining TV’s Latest Measurement Collaboration
Measurement’s biggest player will not participate in the industry’s latest effort to enable multiple currencies. The Joint Industry Committee (JIC)–formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies–has the goal of creating a certification process to establish the suitability of cross-platform measurement…
Havas Media Group Restructures Data Team, Taps Edelman’s Papandreopoulos
HMG vet Jamie Seltzer has also been promoted to global managing director of media experience analytics.
Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen
As it enters its third year, Jared Belsky’s conversion-focused shop lands the media AOR for the casual dining chain with a focus on precise, measurable local media strategy.
Live TV Sports: Everyone Wants A Piece Of The Action — No Matter How Small
TV stations and networks must now consider that live sports needs a better position on the schedule. And advertisers now must consider all that.
Twitter Sows More Confusion
Author Neil Gaiman says he’s “not subscribed to Twitter Blue” but somehow has a verified checkmark. “What a sad, muddled place this has become.”
Pearls Before Swine by Stephan Pastis for Tue, 25 Apr 2023
Bye-Bye, Don And Tucker: Good Luck – And There’s The Door
Fox News and CNN both had some stories about themselves to report yesterday with the exits of Tucker Carlson and Don Lemon.
Ad Council Appoints Perera Chief Media Officer
She succeeds Kathy Kayse, who will be retiring on May 12 after leading the Media team for 5 years.