Citroën Turns to AI-Generated Art to Promote Its French Connection

Stellantis-owned car brand Citro?n was founded in March 1919 following Andr? Citro?n’s experience of manufacturing armaments for the French army during World War I. The first car was announced just months after the end of the war and exhibited in Paris. More than 100 years since that day, the company has gone on to become…

Why Nielsen Isn’t Joining TV’s Latest Measurement Collaboration

Measurement’s biggest player will not participate in the industry’s latest effort to enable multiple currencies. The Joint Industry Committee (JIC)–formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies–has the goal of creating a certification process to establish the suitability of cross-platform measurement…

Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen

As it enters its third year, Jared Belsky’s conversion-focused shop lands the media AOR for the casual dining chain with a focus on precise, measurable local media strategy.

Live TV Sports: Everyone Wants A Piece Of The Action — No Matter How Small

TV stations and networks must now consider that live sports needs a better position on the schedule. And advertisers now must consider all that.