Month: April 2023

The Library of America preserves the nation’s best works against the depredations of wokeness and artificial intelligence.

The detective’s advice for those who feel bombarded by information: Forget.

Chile nationalizes its lithium reserves, in another sign of Latin America’s left turn.

The folks behind Tubi’s viral Super Bowl campaign have teamed up once again–this time appealing to fellow marketers. Fox-owned AVOD platform Tubi partnered with agency Mischief for a new campaign this upfront season, specifically designed to target media-buying audiences, with the belief that Tubi has films for everyone–even advertisers. For the campaign, Tubi debuted three…

Large language models like AI chatbots seem to be everywhere. If you understand them better, you can use them better.

The JIC is looking to set the record straight on not just its requirements for currency, but also that it believes those requirements are sufficient even without requiring MRC accreditation.

The post The Joint Industry Committee: Nielsen Is “Weaponizing The MRC” appeared first on AdExchanger.

Pundits predicted Microsoft would use Xandr to create an ad-supported video game content fortress, with the ad tech business getting exclusive access to Microsoft’s gaming IP. Any ambitions in that

The post UK’s Cloud Gaming Concerns Rain On Microsoft’s Content Fortress Ambitions appeared first on AdExchanger.

With a mostly silent response to marketer outrage after an outage, Meta has lost the pulse of its customer base. Plus: the tricky yet worthwhile challenge of targeted health care

The post The Big Story: Hey, Meta – Where’s My Refund? appeared first on AdExchanger.