Four Stagwell Agencies Combine to Form New Crispin Porter + Bogusky

Crispin Porter + Bogusky has gone through numerous changes over the past few years, from key account losses to leadership upheavals and becoming part of the Stagwell Media Network. Now, in perhaps the biggest recent boost for the storied agency, four agencies within Stagwell are combining forces under the CP+B banner. MMI, Vitro and Observatory…

How Experiential Marketing Can Improve Its Carbon Footprint

From Innocent Drinks’ 6,000-plant wildflower garden in London’s Trafalgar Square to Netflix’s neon Stranger Things experience in New York, brands are going big on experiential marketing, post-lockdown. After the marketing events industry was brought to its knees by Covid-19 in 2020, in-person experiences have well and truly rebounded in the U.S., U.K. and across Europe…