Month: April 2023

There’s good reason to feel down about humanity’s future. After all, the Earth keeps getting warmer. Next to no recyclable plastic actually gets recycled. Wanting to avoid accusations of greenwashing, some brands are settling for greenhushing. A new report from trend forecaster WGSN predicts some consumers, exhausted from the planet’s many problems, will seek relief…

It’s hard to point to just one statistic that demonstrates the impact the fashion industry has on the climate. It generates roughly 8% of the world’s greenhouse gas emissions and 20% of global water pollution. Its emissions are expected to double by 2030 if the industry doesn’t adopt some serious changes. But it’s more than…

I have good news and bad news. The good news is 34% of the world’s largest companies are now committed to “net zero.” That’s up 7% since December 2021. The bad news is 93% of these companies are on track to miss their net zero targets within any timeframe that could realistically save our planet….

Climate change isn’t hitting everyone equally. Areas most at risk to climate disasters, often referred to as “frontline communities,” also tend to be the ones that are already closest to factories that spew air and water pollution, waste dumps that send toxins into the soil and water, or truck routes that send clouds of diesel…

Recently, local governments in France have been demanding that digital out-of-home advertising screens be cut for various reasons, sustainability being key among them. While visual pollution is a concern, clutter is everywhere, including in the ads we see online. Sustainability will play a vital role in the years to come, and embedding it at the…

Within the next decade, industries will have to expand, contract, transform and innovate in order to keep our climate livable. By 2030, scientists say, we will have to cut our greenhouse gas emissions in half–and begin pulling unavoidable pollution back out of the air through natural and technological means. Throughout that process, marketers and advertisers…

Increasingly, brands are touting their green creds in order to curry favor with consumers trying to make more sustainable choices. The trouble is, many of the messages have been found to be vague or false, leading lawmakers to crack down on instances of greenwashing. With some penalties already in place in Europe, and the U.S….

Only 1 in 4 Americans want him to run for re-election in 2024. Even among Democrats, less than half do.