Month: April 2023

NBCUniversal CEO Jeff Shell was fired from Comcast on Sunday, a stunning upheaval just three weeks ahead of TV’s upfronts week, the traditional start of the sales season that saw NBCU bring in $7 billion in advertising commitments last year. Shell was ousted from his role following what was described as “an inappropriate relationship with…

The Emirates Lunar Mission will deploy a lunar rover named Rashid on the moon’s surface, with landing scheduled for April 25. To celebrate this mission, the Mohammed Bin Rashid Space Centre (MBRSC) in Dubai and production company Atlantic Productions released Rashid Rover: Moon Mission, a short augmented reality experience that will let people view a…

The report seems to indicate that up now marketers are talking the talk on the issue but not walking the walk. For example, 94% say marketers must act more “bravely” and experiment to improve. But
fewer than half (43%) have sustainability as a KPI in their marketing dashboards.

In a shocking departure, NBCU CEO Jeff Shell has abruptly resigned following a misconduct investigation.

“The Super Mario Bros. Movie” continues to beat the competition with another $58.2 million in U.S./Canada box office, according to Comscore — but not quite enough to scare away other movies.

Spurning social media, “pharmaceutical companies may be missing an opportunity to engage and build trust with younger generations,” according to Worldcom report

Elon Musk accused Microsoft of using data from Twitter without permission to train its chatbot,then threatened to sue the company. Microsoft retaliated by ending support for Twitter in its ad
platform for search and social campaigns

Upfront week is right around the corner, and Telemundo wants to kick things off in style. Adweek can share exclusively that NBCUniversal’s Telemundo Celebration on Monday, May 15, will take place at The Glasshouse in New York City. This will be the first-ever upfront event at the 75,000-square-foot, glass-enclosed space. And to get the celebration…

This week, we are talking about something especially near and dear to my heart, which is how small companies can build strong, amazing brands just like the big guys while remembering that small can be a superpower. We are specifically focused on how small businesses can gain access to opportunities, tools, skills and strategies that…