Month: April 2023

On its pulpy surface, direct mail is a 20th century relic fundamentally at odds with efficient, digital, 21st century marketing. But it pays to look at the whole package. Last year, business-to-business marketing firm Integrate and research partner Demand Metric conducted a survey of more than 500 b-to-b marketers and found that 60% reported their…

On this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome Karam Gill and Daniel Malikyar, co-founders of L.A.-based creative agency and production company MGX Creative. Featured on Complex as “the industry’s top music doc guys,” Gill and Malikyar have gained notoriety for their award-winning…

In a letter sent to the FTC this morning, the Institute for Advertising Ethics disclosed it also is updating the greenwashing module of its own ad pro certification program.

Nielsen says it has concerns about the certification group’s standards and role in relation to MRC audits.

One thing’s for sure: MediaPost’s Outfront Forum in New York City this Wednesday will be discussing that — in real life.

Until now, no one has come up with any other new “Front” words since the coining of “NewFront” in 2008.

Marketplace and upfront media agency analyst Brian Wieser says there is a strong correlation between volume and pricing, even amid the existing, and out-of-the-box, challenging market conditions.

The U.S. is one of the only countries in the world without a national paid leave policy, and 1 in 4 American women have had to return to work within two weeks of giving birth. With many parents unable to take much time to raise their newborns, this calls for a crash course in infant…

Google’s latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive over campaign effectiveness, as well as ratcheting up well-worn concerns around brand safety and suitability, according to buyers interviewed for this story. Google plans to create “novel” ads based on…