What Marketers Need to Know About the UN’s Race to Zero Campaign

Marketers are facing a new sustainability landscape in 2023. Race to Zero, a United Nations-backed campaign to support efforts to reach net zero carbon emissions by 2050, is updating its guidelines this June. The refresh will include new recommendations for businesses on client disclosure and advertised emissions. During Adweek’s Sustainable Leadership Forum Thursday, Futerra’s Solitaire…

Here’s What Works For These Brands When it Comes to Sustainability

For some brands, the climate has been a consideration since their inception. Now, as marketers from all different sectors look to build more sustainable practices into their work, early adopters have acquired an expertise that can help CMOs new to the space avoid mistakes, pitfalls or missteps. Orlando Baeza, cmo of Flock Freight and Jamie…

Accelerating the Sustainability Journey Amid Economic Headwinds 

Recessionary pressures are squeezing brand budgets. As a result, marketers have to make tough decisions to fulfill sustainability-related commitments and reach emissions-reduction goals this year. Chief marketers from Reckitt and Merrell joined Adweek’s sustainability editor Kathryn Lundstrom to talk about how they’re working alongside their sustainability counterparts to keep climate issues top of mind in…

For Digital Publishers, Ad-Supported News Remains an Unsolved Puzzle

On Thursday, in announcing the closure of BuzzFeed News, BuzzFeed chief executive Jonah Peretti concluded one of the most highly visible experiments in ad-supported digital newsgathering of the last two decades. The ambitious newsroom, which launched in 2011, sought not only to legitimize the reputation of BuzzFeed itself but to prove that an esteemed news…