Month: April 2023

R/GA’s struggles have led to another round of layoffs in the U.S., with more than 100 employees being let go earlier this week, according to three sources familiar with the matter. Two sources indicated that the cuts represent about 20% of the agency’s U.S. workforce. R/GA denied that the number is over 100. The latest…

As greenwashing becomes riskier, consumers turn savvier, and climate change accelerates, brand messaging around Earth Day is shifting. Rather than simply turning a logo green or tossing a one-off donation toward an environmental charity, some brands are taking it a step further–demonstrating sustainable practices through educational campaigns and spearheading advocacy efforts. It’s all happening amid…

There’s plenty to celebrate this weekend after dozens of new hires and promotions took place this week at agencies around the world. 62Above 62Above welcomed Stephanie Giner as public relations account supervisor. Giner brings experience from previous roles as communications director for United Way and assistant director of public relations for Fontainebleau Miami Beach. Acceleration…

Viewing for early rounds of the NBA playoffs is up 12% vs. a year ago on TNT and TBS, with strong ad sales, according to company execs. “We are highly sold,” says Jon Diament, Warner Bros. Discovery
head of ad sales. “We have done more business than we ever did before.” Much of this year’s NBA Playoff advertising deal-making came from higher upfront ad sales set in June a year ago. Diament
says: “We sold a lot more in the upfront. Sports in general has taken up a greater share and revenue in the upfront.”

The automaker will use the event to launch the 738-horsepower plug-in hybrid electric BMW XM “Label Red” model.

HuffPost will remain as Buzzfeed’s only news product.

Magnite’s 44% share on Amazon Fire TV and 40% share on Roku were bigger than its closest competitor, FreeWheel.

He seems to think so. And if you follow the “leader,” it could once again mean healthy upfront pricing gains, assuming volume doesn’t bottom out.

The sentiment about flexibility in advertisers’ upfront commitments is a change from three straight years of growth.