Less BS, More Facts, Some Opinions
Just days after Nielsen won back accreditation for its panel-based national ratings, it stuck its nose in the air and declared its disapproval of the joint industry committee’s new video
The post Nielsen vs. Joint Industry Committee appeared first on AdExchanger.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… Nate Neal has been translating the AdExchanger editorial team’s wacky, wonky and in-the-weeds ideas into beautiful comic form for 13
The post Comic: The Power of Self-Care appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audiences Worth Waiting For Criteo announced the “next phase of its integration with Shopify,” which is an update
The post Criteo Is Waiting For The Shopify Deal; About Time (To Remove Its Paywall) appeared first on AdExchanger.
Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a privacy error slips through cracks, it can metastasize into a
The post PubMatic Code Didn’t Wait For User Consent: Why Publishers Need To ‘Be Distrustful By Design’ appeared first on AdExchanger.
Agency holding company WPP met its own expectations in the first quarter of the year. Standout GroupM, its media buying and planning agency, contributed to about 36% of WPP’s Q1
The post WPP Does Not Fear Generative AI appeared first on AdExchanger.
The new hot trend in platform advertising is to put the machines in charge of everything. It’s true of Google, true of Meta and, even more so as of this
The post Amazon Is The Latest Major Ad Platform Going All-In On Machine Learning Tech appeared first on AdExchanger.
Roku’s platform business – which includes ad sales and streaming content distribution – is down this quarter. The company is widening its programmatic net to snag more ad dollars.
The post Roku’s Platform Revenue Is Down. Is Programmatic Coming To The Rescue? appeared first on AdExchanger.
