Month: April 2023

Does anyone think for a second that the audience measurement marketplace’s issues would be any different if Nielsen were replaced by another company?

Creative tech studio Beyond is experimenting with the intersection of physical and digital fashion with the launch of its first “full-cycle” Phygital Fashion Capsule Collection, which, in part, will allow people to try on a hoodie in augmented reality before purchasing a real-world version of the clothing item. This campaign is split into multiple phases,…

Declining to comment on why it pulled out of this year’s IAB NewFronts, Digitas informed MediaPost it is instead holding a private, “client-focused event” on May 5.

To strengthen its experiential branding offer, WPP has acquired sonic branding business Amp, which will join its design consultancy Landor & Fitch. The acquisition of the agency, founded in 2009, will see its 60 people from across the U.S., Europe and Asia join the agency network, having created identities for brands such as Mastercard, Mercedes-Benz,…

British cruise line Ambassador now allows potential cruisers to take a 360 degree virtual tour of its flagship Ambience through an augmented reality experience created by 3rockAR. People can begin their tour of the Ambience by scanning a QR code or visiting a website on their iOS or Android device. From there, they can virtually…

For the dankest day on the calendar–April 20–cannabis brands are cutting prices, running promotions, flexing their activist muscles and launching experiential activations at retail. And some companies have added a new tool to their marketing arsenal: collaborations with mainstream brands, from national fast food chains to grocery store staples, aiming to extend their reach beyond…

After a few years off, or in virtual mode, the Cannes Young Lions contest is back in person and the energy behind the global creative competition has returned, as evidenced by the event Wednesday night announcing the U.S. winners. National CineMedia, the largest cinema advertising network and the U.S. representative to the Cannes Lions International…

On-air apologies by Fox would be a warning sign to other conservative TV news organizations that might follow the Fox News Channel playbook. Those network execs might be thinking about that now — or
not.

Looking to address the demand for cross-media platform measurement needs for this upfront selling period, a media-focused joint industry committee (JIC) of TV network-based media sellers and media
agency holding companies will hold an “upfront-style” event April 27 in New York City.