Month: April 2023

New IRS data for 2021 shows voters fleeing Illinois, among others.

We’re rounding out this week with the newest hires and promotions at agencies everywhere. B-Reel B-Reel hired Patrick Gardner as its new executive producer and business development lead for its Los Angeles operation. Gardner will work to expand the agency’s reach across a number of brands and entities. Barrett Hofherr Barrett Hofherr hired Bria Weldon…

Microsoft trustbusters and EPA regulators show chatbots aren’t the only ones who ‘hallucinate.’

The focus on media currencies continued on Day Two of the Advertising Research Foundation’s (ARF) Audience X Science conference in New York City Wednesday with the divide between Google’s YouTube and
the major broadcasters becoming evident.

We are familiar with seeing content creators and influencers in our social feeds. It may seem as if brands are just giving out contracts to every creator they come across, but a lot more goes into finding the right brand-creator relationship. Many brands use platforms like Influential to help find people who align with their…

The tech giant’s sales jumped 9% to $127.4 billion, and profits of $3.2 billion smashed expectations.

CEO Jessica Sibley announces change at Time100 Gala.