Pilsner Urquell Has a Special Place for New Recipe Suggestions

Businesses don’t always welcome employees’ urge to innovate–or at least Pilsner Urqell doesn’t when it comes to “improving” its recipe. The Czech beer brand has released a campaign to promote its new creative platform “Keepers of the Craft,” created by VCCP Prague. Its aim is to highlight Pilsner Urquell and its brewmasters’ commitment to the…

How Touchland Is Making Personal Care Fun and Innovative

Over these last few years, keeping our spaces and selves clean has been very important due to the pandemic. With hand sanitizer, it seemed as if they were all the same: They had funny scents, dried your hands out and had boring packaging. Touchland did it differently, creating a product that did its job while…

Using AI To Translate Human Language Into Data: Q&A With Inuvo’s Melodie Du

Inuvo has created a language-model-based, generative AI capable of identifying the words associated with the audience for any product, service, or brand.

Omnicom Culture Shop Sparks & Honey Redefines Its Own

As part of its transition to more of a strategy consulting practice, Founder-CEO Terry Young is stepping down from day-to-day management and turning it over to President-COO Mark Newhouse.

Exclusive: There’s Nothing Strange About David Harbour’s Role in WBD’s Stanley Cup Campaign

Sports fans watching hockey on TNT and TBS may have seen stars from across the NHL trading stories about hockey’s biggest hype man: Gordo St. John. But just who plays the mysterious fictional character that even Wayne Gretzky has an encounter with? Heading into Warner Bros. Discovery’s first year as the home of the Stanley…

Jo Muse, ‘Father of Multicultural Advertising,’ Dies At 72

Muse co-founded Muse Cordero Chen, considered by many to be the first true multi-ethnic agency, in 1987. The agency became Nike’s first-ever ethnic agency in 1990.

Google Ads Tested Its Privacy-Focused Tech … And The Results Are Meh

How well does Google’s replacement tech for third-party cookies work? So, so (so far). On Tuesday, Google Ads , Google’s third-party ad tech, published the results of an experiment designed

The post Google Ads Tested Its Privacy-Focused Tech … And The Results Are Meh appeared first on AdExchanger.