Developers of Google Ads and Display & Video 360 have been experimenting with interest-based audience solutions.
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Google’s Rare Privacy Sandbox Test Highlights More Questions for the Cookieless Future
Despite the protracted timeline for deprecating third-party cookies scheduled for next year, there is still little data to help marketers understand what that future might look like. Google Ads is trying to add some clarity to this murky picture. This week, Google released results of testing interest-based audience solutions, a suite of tools that are…
‘This Is a Moment for We’: Learnings From the We❤️NYC Campaign
As a longtime New Yorker, Maryam Banikarim has gravitated to her natural-born role as a community builder. So when she set out to celebrate her neighborhood of Chelsea two years after the pandemic, she had no idea her vision of a few dozen people coming together would end up as 500 people gathering at a…
Horizon Scores The NFL: Includes All Paid Media, Plus ‘Owned Asset Optimization’
“We will also lead the NFL footprint global expansion and will work with our global affiliates in other key countries,” the agency said.
Affix To Twitter: Free-Spirited, Devil-May-Care Labeling By Social Media
What if a lot of other media organizations follow the lead of NPR and PBS in not using Twitter? No worries there, especially if TV reporters and editors act on their own to send tweets related to news
they report or others. (But not official “re-tweets,” of course)
they report or others. (But not official “re-tweets,” of course)
Nielsen: “We Have What It Takes To Be A TV Currency”
The MRC reinstating its accreditation of Nielsen’s national ratings might improve the measurement giant’s standing in the TV currency race.
The post Nielsen: “We Have What It Takes To Be A TV Currency” appeared first on AdExchanger.
With Data Fragmentation On The Rise, Clean Room Optable Secures $20M Series A
On Tuesday, data collaboration and clean room platform Optable announced $20 million in Series A funding, with participation from Hearst Ventures, Brightspark Ventures, Desjardins Capital, Deloitte Ventures and asterX.
The post With Data Fragmentation On The Rise, Clean Room Optable Secures $20M Series A appeared first on AdExchanger.
The CW Nixes Upfront TV Event For 2023-2024 TV Season
The CW will reveal its fall programming lineup on May 18 in a press conference at the Park Lane Hotel, New York City, with CW President Dennis Miller and President of Entertainment Brad Schwartz.
