Icelandair Tourism Ad Searches for Oliver Wilson, Who Doesn’t Want to Leave
Twitter Opened Its Content Feed Kimono – What Happened Next?
On March 31, Twitter opened up its content feed source code, which is the code referenced to recommend tweets to a user.
This is the first time in history that a social-media
platform has done anything like this.
For some context, open source is “denoting software for which the original code is made freely available and may be redistributed and
modified,” according to Dictionary.com.
In 2009, Microsoft began going open source with some of its products and then saw a significant increase in said products’ adoption.
On March
31 in Twitter Spaces, Twitter owner Elon Musk said: “The analog, here, that we’re aspiring to is the great example of Linux as an open source operating system. One can, in theory, discover
many exploits for Linux. In reality, what happens is the community identifies and fixes those exploits.”
After a very publicly documented bumpy transition to Elon Musk
ownership, it is estimated that about 50% of Twitter’s advertisers stayed on the new Twitter train.
One significant platform change occurred last December when the Twitter Trust and
Safety Council was dissolved. But does the transparency of open-source code make the Twitter Trust and Safety Council a mute point for Twitter? Twitter stated in a blog post that opening up the
content feed source code was a “first step to be[ing] more transparent”.
In the same Twitter blog post, the intention of going open-source was also
stated as to “[prevent] risk to Twitter itself and people on the platform.” This might be why Twitter’s ad recommendations code wasn’t opened up too. All code change
suggestions submitted so far by the public haven’t been made public just yet.
Perhaps Musk is actually looking to Twitter’s history to realize its full
potential now. In Twitter’s early days, in 2007, a growth spurt in user base overloaded the system servers resulting in many errors. The company began creating features based off of this new
large user base’s behavior, such as using the “@” symbol to identify another user or the “#” symbol to categorize topics of tweets. Since the “Home Mixer”,
the Twitter algorithm that recommends tweets, opened its doors last month, enough users haven’t flocked back to the blue bird just yet to analyze their collective influence. But in the March
31st Twitter Spaces session, Musk stated that “we’re very open to what would improve the user experience.”
Is this new Twitter Musk’s move toward
truly “elevating citizenship journalism”? With Twitter’s content feed source code being open, anyone can change it. Is this crowd sourcing change work? Anyone could now move the
Twitter algorithm in a positive direction for all of society in theory.
As the saying goes, “time will tell”, so check back on Twitter’s latest
algorithm during lunchtime.
Breaking: Nielsen Wins Back Its Accreditation For National TV Ratings
Nielsen has re-earned its accreditation from the Media Rating Council for national TV ratings. But will Nielsen be able to regain the industry’s trust before it’s too late?
The post Breaking: Nielsen Wins Back Its Accreditation For National TV Ratings appeared first on AdExchanger.
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If You Haven’t Seen ‘Succession’…
a few years ago, it is easy to binge episodes and catch up if you subscribe to the appropriate streaming service. If you haven’t seen HBO Max’s “Succession,” this week’s edition explains why you
might want to binge it now.