Icelandair Tourism Ad Searches for Oliver Wilson, Who Doesn’t Want to Leave

Following campaigns from Visit Iceland that have involved out-of-office emails composed by ponies and Mark Zuckerberg parodies, the country has been on a hot streak in producing interesting and creative tourism campaigns that showcase both the beauty of the country and its quirky humor. With its new global campaign, “Easy to Stop, Hard to Leave,”…

Twitter Opened Its Content Feed Kimono – What Happened Next?

On March 31, Twitter opened up its content feed source code, which is the code referenced to recommend tweets to a user.

This is the first time in history that a social-media
platform has done anything like this.

For some context, open source is “denoting software for which the original code is made freely available and may be redistributed and
modified,” according to Dictionary.com.

In 2009, Microsoft began going open source with some of its products and then saw a significant increase in said products’ adoption.

On March
31 in Twitter Spaces, Twitter owner Elon Musk said: “The analog, here, that we’re aspiring to is the great example of Linux as an open source operating system. One can, in theory, discover
many exploits for Linux. In reality, what happens is the community identifies and fixes those exploits.”

After a very publicly documented bumpy transition to Elon Musk
ownership, it is estimated that about 50% of Twitter’s advertisers stayed on the new Twitter train.

One significant platform change occurred last December when the Twitter Trust and
Safety Council was dissolved. But does the transparency of open-source code make the Twitter Trust and Safety Council a mute point for Twitter? Twitter stated in a blog post that opening up the
content feed source code was a “first step to be[ing] more transparent”. 

In the same Twitter blog post, the intention of going open-source was also
stated as to “[prevent] risk to Twitter itself and people on the platform.” This might be why Twitter’s ad recommendations code wasn’t opened up too. All code change
suggestions submitted so far by the public haven’t been made public just yet. 

Perhaps Musk is actually looking to Twitter’s history to realize its full
potential now. In Twitter’s early days, in 2007, a growth spurt in user base overloaded the system servers resulting in many errors. The company began creating features based off of this new
large user base’s behavior, such as using the “@” symbol to identify another user or the “#” symbol to categorize topics of tweets. Since the “Home Mixer”,
the Twitter algorithm that recommends tweets, opened its doors last month, enough users haven’t flocked back to the blue bird just yet to analyze their collective influence. But in the March
31st Twitter Spaces session, Musk stated that “we’re very open to what would improve the user experience.”

Is this new Twitter Musk’s move toward
truly “elevating citizenship journalism”? With Twitter’s content feed source code being open, anyone can change it. Is this crowd sourcing change work? Anyone could now move the
Twitter algorithm in a positive direction for all of society in theory.

As the saying goes, “time will tell”, so check back on Twitter’s latest
algorithm during lunchtime.

Breaking: Nielsen Wins Back Its Accreditation For National TV Ratings

Nielsen has re-earned its accreditation from the Media Rating Council for national TV ratings. But will Nielsen be able to regain the industry’s trust before it’s too late?

The post Breaking: Nielsen Wins Back Its Accreditation For National TV Ratings appeared first on AdExchanger.

MRC Re-Accredits Nielsen’s National TV Ratings

The move, which comes 19 months after the MRC pulled Nielsen’s accreditation due to issues stemming from the COVID-19 pandemic, means Nielsen will be the only accredited currency in this year’s
upfront market.

Nielsen Regains National Accreditation After 2021 Suspension

Just a few short weeks after Nielsen CEO David Kenny told Adweek the company was “making real progress” on earning back its accreditation status, the Media Rating Council lifted its suspension imposed in 2021. Top line The MRC first stripped Nielsen’s accreditation of its national ratings in late 2021 after the measurement giant admitted to…

To Dine For Podcast: Author and Bible Teacher Beth Moore

Beth Moore is an author and Bible teacher who started teaching small classes when she was 18. With no formal theological training, she is one of the most prominent evangelical voices in America. For this episode of To Dine For, she took me to her favorite steakhouse in Houston, Taste of Texas, to share her…

Is a Drive-Thru on Brand for Shake Shack?

A high-quality, yet casual, ambiance once compelled New Yorkers to line up for fresh food at restauranteur Danny Meyer’s hot dog stand in Manhattan’s Madison Square Park. Meyer’s message to customers in the early aughts was a fresh one: Get high-quality food from one of the city’s culinary greats–but get it on your lunch break….

If You Haven’t Seen ‘Succession’…

In today’s video landscape, there are so many series on so many platforms that numerous great shows that have already aired for multiple seasons have not been sampled by many viewers. But unlike just
a few years ago, it is easy to binge episodes and catch up if you subscribe to the appropriate streaming service. If you haven’t seen HBO Max’s “Succession,” this week’s edition explains why you
might want to binge it now.