Month: April 2023

If every streamer platform with many “sharer” users — those using others’ logins/passwords — is in flux, what happens to the streaming marketplace when it endures a downturn?

Sometimes I grow so tiring, but this column will help you when I do.

The US government will pull the plug on the servers powering the nation’s Covid notifications on May 11. States aren’t rushing to boot up replacements.

How do you publish 20 days of live coverage about a series of events lasting four days? Become editor of MediaPost.

For me, the road to the newfronts began 40 years ago when I was sitting across from ABC sales chief Jake Keever as he explained the upfront to me.

Mail Metro Media partnered with Firework to integrate a new vertical video player across dmg’s sites that features interstitial ads and TikTok-esque clickable overlays.

The post Publishers Are Pivoting To Video (Again) – But This Time It’s Vertical appeared first on AdExchanger.

Irate fans waited 90 minutes on Sunday night, only to be told the show was now being recorded.

McDonald’s Hamburglar is one of the most recognizable fast-food mascots. As the foil to the lovable Ronald McDonald, the mischief maker will stop at nothing to steal and hoard every last burger for himself. But for the past several years, the Hamburglar’s whereabouts have been unknown. Now the cunning food criminal is back–and up to…

AMC is about to have its die-hard fans tiering up. Ahead of the company’s in-person upfront on Tuesday at New York’s Jazz at Lincoln Center, AMC Networks is revealing several new offerings. In addition to expanding its Content Room and unveiling Audience+, its new, cross-platform targeting service, the company is announcing an upcoming ad-supported version…