To celebrate Earth Day April 22, American Eagle Outfitters launched RE/AE, a resale shop featuring a curated selection of secondhand and vintage American Eagle clothing items. The RE/AE retail shop is available through resale platform thredUP, which offers “Resale-as-a-Service” technology to fashion brands, allowing them to create customizable shopping experiences for their customers. “We are…
Cleveland Cavaliers Bring AR to Fans During the NBA Playoffs
Augmented reality is coming to the NBA playoffs, thanks to a partnership between the Cleveland Cavaliers and fan engagement platform ARound. With this partnership, Cleveland Cavaliers fans will be able to access a shared AR experience called the “Cavs ARcade” during home games and away game watch parties throughout the NBA playoffs. The Cavs ARcade…
Publishers Seek More Money From Platforms to Pacify Their AI Woes
As excitement–and anticipation–of how artificial intelligence will upend the media industry grows, legislation that would let publishers collectively negotiate with tech giants for fair compensation for the use of their content has been reintroduced in Congress earlier in March. Similar bills have been passed recently in Australia and Canada and have had seemingly positive impacts…
OpenAI’s CEO Says the Age of Giant AI Models Is Already Over
Sam Altman says the research strategy that birthed ChatGPT is played out and future strides in artificial intelligence will require new ideas.
I’m Reddit’s CEO and Think Regulating Social Media Is Tyranny. AITA?
Steve Huffman kicked Nazis and other trolls off the platform. He also argues that any government oversight of online content is authoritarian.
Why the Max Logo Is Blue and Other Questions About the Streamer Answered
HBO Max is no more, and Warner Bros. Discovery’s comprehensive marketing campaign for its new streamer is officially underway. Last week, the company rebranded HBO Max simply as Max, combining its content with Discovery+’s and promising a host of tech upgrades, a new tagline and a refreshed brand coming May 23. One of the changes…
Big Hopes, Big Backers And A Big Mountain To Climb For Email Data Startup Lockr
A group of martech funds and individual angel investors backed lockr, an online identity management company with B2B and consumer-facing products, to the tune of $2.5 million.
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Instagram Remains a Priority Platform for Marketers. Here’s Why
The marketing world’s interest is intensely focused on the promise of artificial intelligence. But marketers are also looking at the tried and true workhorses of brand awareness: social media platforms. New research has revealed some of the major social media marketing trends to watch heading into the second half of the year. The Global Social…
Why This Plan B Competitor Is Mimicking Your Morning After Group Chat
In the latest campaign from emergency contraceptive brand Julie, two women desperately trying to avoid pregnancy battle it out in a drugstore aisle over whose boyfriend is less fit for parenthood. This is a typical tone of voice for the company, which has fostered a sense of humor on social media with an audience that…
Why Are So Many US Companies Using Cookie Banners On Their Websites?
Although it’s not legally required, many websites in the US have started using cookie banners in a misguided attempt to protect themselves from lawyers who smell blood in the water.
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