Month: April 2023

“Traditional search,” including paid and SEO, will grow to $256.5 billion — or nearly three-quarters of that total — while retail media will account for more than a quarter of the total (26.5%),
according to a forecast from WARC.

Since its launch in 2005, YouTube has served as a pivotal social platform for musicians to get their name out and for people to discover their next favorite song. It’s where musician and creator Jacob Sartorius made his name, but he’s used the platform for more than that. Being vulnerable online about your struggles and…

Donald Trump Jr. says Idaho-based RedBalloon will “advance” the US culture war. It has fewer than 900 active job listings.

Studio Cadeaux will serve clients in the fashion, beauty and luxury categories and will rely on a model that draws on resources and talent from throughout the Stagwell group.

In the 80s, we had superstar athletes, the 90s brought us supermodels, and actors and celebrities dominated the 2000s. But in this day and age, there’s a new breed of trailblazers – Creators. Joining us today on the podcast is the ingenious Benjamin Smith, executive creative director of The Mayda Creative Co. With a track…

The findings, based on a study of 3,000 consumers in Japan, shows they expect Web3 to improve security and control of digital platforms, especially DAOs (decentralized autonomous organizations).

For the first 12 months, Twitter will forgo taking a cut of subscription revenue generated by users.

Prime Video had a 21% share to Netflix’s 20% in Q1 2023, according to JustWatch user data.

Comcast is the latest addition to a growing list of TV ad inventory sellers sprucing up their audience targeting to win more advertiser budgets. On Friday, Comcast-owned ad buying platform

The post Comcast’s AudienceXpress Upgrades Its Targeting Ahead Of The Upfronts appeared first on AdExchanger.