Author Simone Stolzoff argues the US is in thrall to “workism”—the dangerous illusion that your job is the only source of self-worth.
Pearls Before Swine by Stephan Pastis for Fri, 14 Apr 2023
WBD’s New Streamer Name Max Says It All Without Plus Sign
The brand-naming of Warner Bros. Discovery’s new streaming service Max stands out for several reasons.
The US Wants to Close an ‘SUV Loophole’ That Supersized Cars
A new proposal from the EPA would make it less attractive for automakers to build big vehicles.
Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership
Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg’s digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly stoned dude who was stymied by…
Champions of Change: How Athletes Unlimited’s Cheri Kempf Is Making Softball Must-Watch TV
When four-time national champion and World Cup winner Cheri Kempf played softball, a player-run league like Athletes Unlimited didn’t exist. The former commissioner of National Pro Fastpitch taught herself how to pitch, and is now the director of softball and an svp at Athletes Unlimited, giving female professional athletes a chance to show the world…
Hulu’s Latest Marketing Campaign With Quinta Brunson ‘Makes Sense’
Though not everything in the world may make sense, Hulu’s newest campaign says its live TV offering does. The full 30-second spot features Abbott Elementary creator and star Quinta Brunson, who explains to potential subscribers why Hulu + Live TV “makes sense.” A 15-second teaser launched during Brunson’s Saturday Night Live hosting appearance earlier this…
AI’s Impact on Marketing May Be Getting Easier to Quantify
How many CMOs can cite tangible examples of how AI drove business outcomes, either top line or bottom line? Probably not many. CMOs are already struggling to defend their department because they can’t demonstrate how their team generates revenue. Quantifying the impact of AI, much less establishing causal links between investments in marketing AI and…
Texas Could Push Tech Platforms to Censor Posts About Abortion
If passed, the proposed law would also require internet service providers to block websites that discuss access to abortion.
How Publishers Use SPO to Cut Carbon Emissions, With an Eye on Growing Revenue
Publishers are finding they can improve sustainability through supply path optimization, the process where buyers and advertisers make the path from publisher to advertiser shorter and more efficient, according to discussions and interviews at the Green Media Summit in New York this week, hosted by supply-side platform Sharethrough. “Publishers should look who they’re working with,”…