Revolving Door Agency Moves: Escalent, Mono, Stagwell & More

Revolving Door Roundup is an ongoing series tracking moves at agencies around the world. While the series has been part of AgencySpy for the past few years, we’re taking our weekly roundups to the Adweek site. Thursdays highlight acquisitions, client wins, product and agency launches and other news, while Fridays review hires, promotions and other…

Tiffany & Co. Promotes New Lock Bracelets Using Augmented Reality

To promote the launch of its Tiffany Lock bracelet collection, Tiffany & Co. partnered with Italian artist Pietro Terzini to create an art installation at the Piazza del Duomo (Cathedral Square) in Milan. The installation features the words “Lock Your Love” in capital letters, with the “O” in each word being represented by a Tiffany…

Reality-Mixing Lenovo Ad Unleashes Digital Art on Real Cities

Lenovo’s latest campaign celebrates digital artistry and creativity while introducing the world to its Yoga Pro 9i laptop (called the Slim Pro 9i in North America). Led by creative agency SuperHeroes New York, the mixed reality campaign enlisted 3D artists who used Lenovo’s Yoga Pro 9i laptop to create assets for social media that feature…

Sharp Objects: Dove Makes Billboard Out of Syringes to Slam Toxic Beauty Standards

Dove has a decades-long history of using a metaphorical pointy stick to jab the beauty industrial complex, repeatedly calling out unrealistic standards and harmful imagery and messages. In its latest project, the Unilever brand arms itself with actual sharp objects–medical-grade syringes–to graphically illustrate how many cosmetic procedures Canadian teens have had in the past year….