Marisa Thalberg Named SeaWorld Entertainment Chief Marketing and Communications Officer

Marisa Thalberg is venturing from the hardware store to the deep blue sea. SeaWorld Entertainment has named the former Lowe’s CMO its chief marketing and communications officer, effective April 24. Thalberg will be responsible for brand and marketing strategies that increase visitation, drive revenue and elevate the company’s conservation mission. SeaWorld Entertainment has 12 parks,…

Ukraine’s Quest for Homegrown AI Drones to Take On Russia

The country’s digital minister, Mykhailo Fedorov, says software has been crucial to the war effort and that smarter drones will boost Ukraine’s defenses.

The Big Story: First-Party Cookie Camouflage

Ad tech vendors who scrape content to build contextual segments are irking publishers. And the latest tweak in Safari will cut down on vendors that camouflage themselves in first-party cookie

The post The Big Story: First-Party Cookie Camouflage appeared first on AdExchanger.

House Judiciary Committee Subpoenas FTC Over Twitter Probe

Rep. Jim Jordan is demanding information from the FTC regarding its investigation into Twitter. The FTC says its monitoring the company’s compliance with a consent decree over alleged privacy
failures.

Dove’s Self-Esteem Project Partners With Lizzo To Protect Kids On Social Media

On Tuesday, Dove hosted a live forum on Dove’s YouTube channel, Instagram, Facebook and TikTok, where Lizzo, digital media expert Safiya U. Noble, Common Sense Media CEO Jim Steyer and psychiatrist
Nina Vasan spoke about protecting kids’ experiences online.

Google Launches Assured Open Source Software Service For Free

Google on Wednesday announced the general availability of its Assured Open Source Software service to help developers defend against supply-chain security attacks by scanning and analyzing software
libraries for vulnerabilities.

Former Google Search Ads VP Joins Snap To Strengthen Advertising

Darshan Kantak, former VP of Google Search Ads, has joined Snap, which owns photo messaging app Snapchat, as senior vice president of revenue product.

Premium Streamer HBO Max To Rebrand As ‘Max’, Combining Discovery+ Content

The new “Max” will start up May 23, offering TV and movies from HBO Originals, Warner Bros. films, Max Originals, the DC Universe, the Wizarding World of Harry Potter, kids content, and programming
from Discovery’s cable TV network brands. Warner Bros Discovery’s other premium streamer, discovery+, will continue as a separate service.