Swizz Beatz Lays Down the Tracks for Mercedes-Benz’s EV Ads
Mercedes-Benz USA is revving up its EV marketing with a visually stunning campaign that may be music to the ears of car buyers on the fence about electric vehicles. The luxury automaker tapped Grammy-winning super-producer and entrepreneur Kasseem “Swizz Beatz” Dean to score the soundtrack of five ads promoting its suite of advanced EVs. The…
Gig Workers Are Being Stabbed, Stoned, and Abused in India
An Uber driver was mugged. An Ola driver was beaten and left in a coma. Platform workers say tech companies are doing little to protect them.
Biden’s EPA Remakes the Auto Industry
His new car rules are a de facto order to make and buy EVs.
Harvard Has a Free Speech Moment
Fifty professors form an alliance on academic freedom.
How High Interest Rates Turn ‘Paper Losses’ Into Real Ones
If you borrowed money to invest in bonds, waiting for them to mature will cost a bundle.
Is ‘Democracy’ a Dirty Word Now?
Republicans need to decide if their support for Taiwan and Ukraine is real or not.
Odd Times Call for Unconventional Wisdom
If the obvious were always true, Hillary Clinton would have won in 2008 and 2016.
Betty Buzz Taps Expert Witness in Parody of Celebrity Trial
The marketing around Betty Buzz has made it clear that its effervescence is one of the most important selling points of the line of alcohol-free drink mixers. Founder and architect Blake Lively appeared in the brand’s debut ad in 2022, while Don Ho’s classic tune “Tiny Bubbles” provided the soundtrack. The set, along with actor-entrepreneur…
National CineMedia Files For Bankruptcy As Slow Growth Of In-Theater Movie Ads Continues
Movie theater advertising company National CineMedia has filed for bankruptcy — as a result of the slow growth of the in-theater movie business as it struggles to recover from the effects of the
pandemic.
pandemic.