Month: April 2023

Max is coming to market. Following months of streaming rumors and speculation, Warner Bros. Discovery is officially combining its streaming services HBO Max and Discovery+ under one brand: Max. Launching May 23 with a new tagline, color and mission, the upcoming service will drop the iconic HBO moniker in favor of the single word. “HBO…

The judge also curtailed Dominion’s use of references to the Jan. 6 Capitol insurrection and the specific content of death threats against its employees.

The game of executive musical chairs continues at AMC Networks, with the company promoting Kim Granito to head of marketing. Top line The former evp of integrated marketing and AMC Content Room will now take on marketing and brand strategy for the company’s entire U.S. portfolio of entertainment brands. She takes over for Len Fogge,…

To beat back fake accounts, the professional social network is rolling out new tools to prove you work where you say you do and are who you say you are.

Before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against performance to a media channel that straddles the online and

The post DOOH Could Remain A Small Slice Of The Ad Market If It Doesn’t Prioritize Performance appeared first on AdExchanger.

Nielsen estimates audio streaming now accounts for 12% of all radio use in the markets it measures.

PLA Extensions, the first integrated retail media solution from Microsoft, allows brands to serve product ads onsite and offsite with one budget while automatically optimizing for performance and
reach.

Brave Software, which makes the eponymous browser and search engine, is taking the next step by opening a self-serve ad platform option.

The post Brave Software Prepares For Its Next Challenge: Advertising appeared first on AdExchanger.