With the appointment of Melanie Babcock as vice president of Retail Media+, the home-improvement giant gets serious about its ad-network intentions.
Snapchat Augmented Reality Lenses Come to Microsoft Teams
Snapchat’s augmented reality technology can now be experienced by Microsoft Teams customers around the world, thanks to the launch of a series of Snap AR lenses on the group messaging platform. Via an integration of Snap’s Camera Kit software development kit (SDK), Teams users will be able to activate a rotating selection of 26 Snapchat…
Pride Live’s First Brand Campaign Spotlights Everyday Heroes
Many of us can remember people from TV or media whom we idolized or wanted to be. Although a singer or actor might immediately come to mind, there were also teachers, nurses and other people who may not have had a huge following on social media, but still influenced and shaped us. This latter group…
MRC Revokes Accreditation Of Comscore’s Media Metrix, The Grandaddy Of Digital Measurement
In a related move, the MRC said Comscore’s Mobile Metrix service will also remain unaccredited, although Comscore has pledged to re-enter the accreditation process for both services by early 2024.
The Future Of Media Is IRL
The future of media does not solely lie in dominant digital platforms, but in grassroots connections forged by people coming together in real life around ideas. By embracing real-life connections,
grassroots movements, and community-driven initiatives, we can potentially shift toward a more balanced and positive approach to media.
grassroots movements, and community-driven initiatives, we can potentially shift toward a more balanced and positive approach to media.
When Is An Impression Not An Impression, Not An Impression? When Experts Collide
“If it’s true that the buyers are driving alt currency, why are they not doing this anywhere else but the U.S.?,” asked one expert, adding, “I just don’t get it.”
Pearls Before Swine by Stephan Pastis for Wed, 12 Apr 2023
‘Picard’ IMAX Plan Is Mind Meld Of TV And Cinema
The final two episodes of “Star Trek: Picard” will premiere in IMAX theaters a day before their streaming debut.
Hulu Leaving Disney? That May Be The Right Call For Disney
The longtime premium streaming service could be seeing its days numbered at Walt Disney.
California Ramps Up Efforts to Regulate AI
California’s policymakers are making efforts to regulate the use of artificial intelligence, especially as a way to combat algorithmic discrimination, including testing algorithms ahead of time and pushing for transparency in the use of tools like ChatGPT. Introduced by the California State Assemblymember Rebecca Bauer-Kahan in March, the AB 331 bill aims to ensure that…