Our kids will inherit a nation less financially sound than it was when we were born.
Design Studio Meet The Edge’s Mission to Elevate Experiences
Going to concerts and live events is not just about seeing our favorite acts, but the entire experience. What many don’t know is all the prep and work that goes on behind the scenes to make a space feel welcoming and help cultivate a community, such as photo ops with cut-out posters, is created by…
Samsung’s Global Campaign Aims to ‘Wow’ One Very Grump Cat
One man’s grumpy cat takes him on an odyssey of creating epic moments just to get the feline to say “wow,” as technology giant Samsung promotes the launch of its newest flagship TV. To prove that the image quality of its Neo QLED 8K TV has the “wow” factor, the 90-second film follows a man…
Despite Massive Concentration Of Seller Power, Brian Wieser Sees No Change In Control Of Ad Biz
His 20-year analysis shows the Big 4’s share of global ad spending rising from 16% to 55%, but says there has been little practical change in options for individual advertisers.
‘Soilcrete’: A Magic Bullet for Sinking Skyscrapers? | WSJ
Brave Commerce Podcast: Navigating Ecommerce on a Global Scale
In this episode of Brave Commerce, Boris Ruetten, head of global ecommerce at CPG giant Henkel, discusses the ever-changing landscape of global ecommerce, emphasizing the need for continuous adaptation and staying attuned to market trends in order to achieve sustainable growth. R?tten shares his insights on managing stakeholders, underlining the significance of listening and staying…
IPG Shops Win Creative, Media Remits From USGA
Interpublic creative agency MullenLowe and sibling agency Carmichael
Lynch Media, have been appointed by the United States Golf Association for creative and media work respectively.
USGA has brought on the two IPG agencies to help deliver increased brand growth
and awareness.
MullenLowe’s remit, is to create a campaign and other assets that will attract a broader community to the game of golf. Carmichael Lynch will handle media strategy
and execution.
“MullenLowe and Carmichael Lynch Media offer a seamless integration of creative and media thinking that will enable USGA to not only engage passionate fans, but also
identify new ones,” said Neil Goodspeed, director of media and senior partner at Carmichael Lynch Media. “Working with the USGA plays into our audience-first approach, which is guided by
consumer behavior and driven toward each desired brand action.”
National TV Faces Tough Linear Ad Market, Especially Disney
Walt Disney may be facing a more difficult linear TV advertising market in the coming months, one analyst says, like other media companies. Guggenheim Securities media analyst Michael Morris projects
a 7% decline in the second quarter in linear TV ad business, following a 5% reported drop in the first quarter. This 7% decline will also continue for the rest of the year.
a 7% decline in the second quarter in linear TV ad business, following a 5% reported drop in the first quarter. This 7% decline will also continue for the rest of the year.
Hard Mountain Dew Throws a Rager at a Florida Retirement Village
Scores of Floridians started lining up long before their neighborhood pool opened, and once it did, they quickly got down to the business at hand: dancing to live music, taking group photos, doing the limbo and sampling a new canned cocktail with a citrus kick. The recent gathering, hosted by Hard Mountain Dew, had all…
Giant Spoon Conceives Giant Ball For AT&T
The agency’s two-day “Game Ball Experience” pop-ups in Los Angeles and Miami will give away basketballs, NBA game tickets, merchandise, and cash to participating customers.