From AI Hallucinations to Befriending Chatbots: AI Questions, Answered | Tech News Briefing | WSJ
Oscar Mayer ‘Wienermobile of Love’ Becomes the Wedding Venue of Superfans’ Dreams
It’s no secret that marriage takes a lot of work, and this is often true even in the early days of the wedding planning process. Creating the perfect nuptials can be a stressful experience, so why not elope in the Oscar Mayer Wienermobile instead? Teaming up with agency partners Zeno Group and The Kitchen, Oscar…
The Right Way to Build Brand Love by Hopping on Viral Trends
Richard Fox is not interested in contributing to the internet’s abundance of “inspiration porn.” As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ? original sound – Brady “I wanted to showcase people with…
How Measurement Is Evolving—and What Everyone’s Still Getting Wrong
People might not be talking publicly as much about measurement and currency as they did a year ago, but it’s still a topic that is very much on the industry’s mind heading into the 2023 upfront. During last month’s Convergent TV event, Adweek talked to some of the biggest players in the space–including Disney ad…
Golden Arch-itects: How 2 Marketing Dynamos Reinvigorated McDonald’s for Gen Z
McDonald’s logo is one of the most familiar symbols on earth, recognized by more people around the world than the Christian cross. At 68, the fast-food brand is still one of the most valuable advertisers too, with Kantar putting its worth at $196.5 billion. However, in the years before the Covid-19 pandemic, McDonald’s was facing…
How the Big Measurement Companies Actually Measure Up
To give marketers and publishers a breakdown of the current TV landscape around measurement and currency, Adweek reached out to several of the top names in the field, asking them to tell their stories in their own words. In addition to the industry’s legacy measurement company, Nielsen, which is celebrating its 100th anniversary in 2023,…
Fast Food’s Next Battleground: In-House Delivery
As players in the $222 billion food delivery market can attest, when customers with grumbling stomachs want food, they want it now. Breakfast from McDonald’s, coffee from Starbucks or a midnight meatball marinara sub? Name it, and it will be at your door in as little as 20 minutes. Pre-pandemic, frictionless apps such as DoorDash,…
Branded Entertainment Is More Than a Brand Slogan in a Script
“So, how do I get my brand into the next season of Emily in Paris on Netflix? Not just product placement, but something like McDonald’s did with their McBaguette? But less blatant [and] more authentic?” These are questions I’ve been asked more times than Emily changes her outfits, or Sylvie gives one of her withering…
May the Best Attention Metric Win
“Why do we have standards in a lot of other parts of our media ecosystem, but in this place it’s acceptable not to have standards?” Doug Rozen, CEO of Dentsu Media Americas, wondered. For the past five years, Rozen’s holding company has been studying consumer attention in partnership with a few attention-tracking firms to prove…