Month: April 2023

It’s been a rocky few years for Nielsen following the loss of its third-party accreditation in late 2021. Though the Media Rating Council (MRC) confirmed late last year that the measurement company’s status remained suspended, Nielsen has been working hard to earn back trust from buyers and sellers. It’s currently in the process of rolling…

Whenever the butterflies at Apple WebKit flap their wings, “Ad Tech Island” feels the aftershocks. Last week, a small change to Apple’s on-device tech to patrol third-party data collectors sent

The post How A Minor Apple WebKit Tweak Can Send Ripples (Or Trigger Tsunamis) Across Marketing Tech appeared first on AdExchanger.

Global media platform Teads shared the key carbon benefits of working with Scope3 on its direct inventory.

“One hypothesis about the gap between interest and investment is that many companies which have interest are still ‘sitting on the sidelines’ and don’t know how (or where) to get started,” the diverse
supplier report notes.

When it comes to eating on the go, many of us choose fast food options that aren’t always the healthiest. We don’t do it because we love burgers and fries, it’s mostly because healthier options are either out the way or take too long. Nowadays, there are several healthier fast food options, including plant-forward bowl…

It’s never a long succession for Brian Cox to land new gigs. Though some fans of Cox’s HBO series Succession may still be reeling from the shocking developments in Season 4, Episode 3, the actor has no time to dwell on plot details. He’s now busy channeling his Logan Roy-like persona as an “Overly Direct…

Not all streaming services are designed for the living room TV. Some companies are finding their niche reaching audiences in public.

The post This Streamer Is Creating The Right ‘Atmosphere’ For OOH Viewing appeared first on AdExchanger.

NPR now is labelled state-affiliated media” — a label also affixed to Russia-controlled Russia Today, and China’s Xinhua News. Is that fair? No.