Ayaz will lead in “elevating” Disney’s brand across its platforms and consumer experiences and will remain president, marketing for The Walt Disney Studios.
Can Tech Vendors Be Stopped From Monetizing Contextual Signals Without Publisher Consent?
Publishers are fed up with brand safety and verification vendors using crawlers to scrape their sites for contextual signals, then using those signals to sell contextual ad products.
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The Adult Retailer Adam And Eve Embraces Machine Learning If It Means New Customers
Finding new customers is hard work. The online adult retailer Adam and Eve is tapping into machine learning to help.
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Lyft’s Vibe Shift Signals the End of the Gig Economy Dream
The company’s founders promised good vibes and greener cities. Now they’re stepping down, and the new CEO is focused on saving the business.
Revolving Door Roster Updates: Brandon, Havas, Jack Morton and More
Revolving Door Roundup is an ongoing series tracking moves at agencies around the world. While the series has been part of AgencySpy for the past few years, we’re taking our weekly roundups to the Adweek site. Thursdays highlight acquisitions, client wins, product and agency launches and other news, while Fridays review hires, promotions and other…
Pearls Before Swine by Stephan Pastis for Fri, 07 Apr 2023
Champions of Change: Storytelling and Building a Brand With Arielle Chambers
Arielle Chambers knows the WNBA–and women’s sports–is so important, and she’s making sure everyone else knows it too. On this episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane is joined by Arielle Chambers, founder of media platform HighlightHER. Chambers founded media platform HighlightHER in 2019 with an all-female team of Black content…
Time Spent With Media Continues To Grow, Even As Ad-Supported Media’s Share Erodes
“As consumers continue to cut discretionary spending in 2023 amid current consumer sentiment and other key macroeconomic conditions, media companies have had to readjust projections and act
accordingly,” explains PQ Media’s Patrick Quinn,
accordingly,” explains PQ Media’s Patrick Quinn,
Miranda Lambert Shills in an ‘Untamed’ Way for Lone River Ranch Water
The chair that Miranda Lambert should be sitting in is empty, and the canned cocktails she’s supposed to be promoting are slowly gathering dust. The crew at this commercial shoot for Lone River Ranch Water is standing by, but there’s no celebrity spokeswoman hitting her marks and delivering her lines. There’s only a plaintive question…
Tubi Rises In Viewership – But Its Ad Tech Is Still Catching Up
Tubi’s ad load felt fair, considering it’s free. But the ad podding could use a little more work.
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