Danone’s Media Exec Dares To Be Good

I was like, “oh my gosh, I don’t think I’m ever going to survive this!” The “this” was MK Woltz’s new position at Danone, where, now five years later, she is the CPG brand’s director of media
connections. Prior to Danone, she had exclusively worked on the agency side, so this unchartered opportunity brought her out her comfort zone. Something, as MK reveals in this episode of Brand
Insider: BTS, she continually strives for. She also opens up about her evolving work/life balance, her fondness for jingles, and that thing she has to do every day no matter what. Can you guess what
it is?

Walmart Plans Nationwide EV Charging Network, Mum On Whether It Will Be Ad-Supported

A Walmart spokesperson said the retail giant has no details on whether its EV charging network will be ad-supported, but the company also did not refute the idea.

Saxx Is Breaking Bad on an Infamous Pair of Tighty Whities

While fans of the dearly departed series Breaking Bad may think of a certain pair of tighty whities as a coveted piece of memorabilia, Saxx saw the infamous men’s drawers purely as a marketing opportunity. Saxx–a premium brand that leans heavily into product construction and male anatomy jokes in its consumer messaging–bought Walter White’s underpants…

Revolving Door Agency Moves: 62Above, Leap Group, TBWA and More

Revolving Door Roundup is an ongoing series tracking moves at agencies around the world. While the series has been part of AgencySpy for the past few years, we’re taking our weekly roundups to the Adweek site. Thursdays highlight acquisitions, client wins, product and agency launches and other news, while Fridays review hires, promotions and other…

Disney Taps Asad Ayaz as First Chief Brand Officer

Longtime Disney veteran Asad Ayaz will become the company’s first chief brand officer, Disney CEO Bob Iger announced today. Top line As Iger continues making changes at the House of Mouse, Ayaz will now be responsible for “stewarding and elevating” the Disney brand globally, the company said. He’ll also stay in his role as president…